Mitsubishi Logisnext Americas, Dallas Cowboys, and Darr Equipment Revolutionize Stadium Logistics

Touchdown for innovation! Mitsubishi Logisnext Americas (Logisnext), a key player in material handling, automation, and fleet solutions, has joined forces with the Dallas Cowboys and Darr Equipment Company to revolutionize the material handling processes at AT&T Stadium and The Star in Frisco. This strategic partnership aims to enhance warehouse efficiency and logistics, ensuring peak performance for America’s Team.

Eric Gabriel, Vice President of North America Dealer Sales at Mitsubishi Logisnext Americas, expressed excitement about supporting the Dallas Cowboys in delivering an exceptional game-day experience. “The Dallas Cowboys are known for their intense commitment to win – on and off the field – and running a smooth operation is a critical part of their success,” he remarked.

Darr Equipment Company, the Official Lift Truck Provider of the Dallas Cowboys since 2009, is an authorized dealer for Mitsubishi Logisnext Americas in Dallas, Texas. This longstanding collaboration underscores the Cowboys’ dedication to excellence and the continuous advancement of logistics and technology that drive their operations.

Cat Lift Trucks Power Game-Day Performance at AT&T Stadium

Home to “America’s Team,” AT&T Stadium hosts a myriad of events, from international soccer games to record-breaking NBA All-Star Games. To ensure seamless operations, the stadium relies on Cat lift trucks provided by Mitsubishi Logisnext Americas. The Dallas Cowboys use Cat DP120N and GP25N internal combustion pneumatic tire lift trucks to handle various tasks, including the maintenance and changeover of the stadium’s 46 turfs, each weighing 12,000 pounds. These Cat lift trucks effortlessly navigate the stadium’s tight corners, streamlining processes and contributing to a perfectly primed field for the Dallas Cowboys.

Andy Crerar, Stadium Project Manager at the Dallas Cowboys, praised the collaboration, stating, “Our conversions have gone from 12 to 10 hours per changeover since switching to Cat. This collaboration with Mitsubishi Logisnext Americas and Darr Equipment has been a game-changer, allowing us to be more effective, efficient, and safe in our daily operations.”

Jungheinrich Warehouse Products Enhance Warehouse Distribution

In the Cowboys’ 400,000-square-foot merchandising warehouse, Jungheinrich pantograph reach trucks and high-level order pickers have become indispensable. Designed to create, store, and ship branded merchandise from Frisco, TX, to destinations worldwide, these Jungheinrich lift trucks operate efficiently, providing a heightened sense of security and significantly elevating overall productivity.

Alex Luviano, Product Movement Manager at the Dallas Cowboys, highlighted the transformative impact of Jungheinrich on their warehouse operations, stating, “These trucks not only operate efficiently but also provide a heightened sense of security, significantly elevating our overall productivity. The Dallas Cowboys are all about tradition and excellence, and these trucks are now part of that tradition.”

Based in Houston, Texas, Mitsubishi Logisnext Americas stands at the forefront of the material handling industry. This partnership with the Dallas Cowboys represents Logisnext’s dedication to helping keep America’s Team and premier sports entertainment center moving forward.

For more information about Mitsubishi Logisnext Americas and its brands, visit

About Mitsubishi Logisnext Americas: Mitsubishi Logisnext Americas Inc., and its group companies have been at the forefront of helping customers Move The World Forward for more than 100 years. Headquartered in Houston, Texas, Mitsubishi Logisnext Americas offers scalable solutions from material handling to automation and extensive fleet support, encompassing leading brands such as Mitsubishi forklift trucks, Cat® lift trucks, Rocla AGV Solutions, UniCarriers® Forklifts, and Jungheinrich® warehouse and automation products.

About Darr Equipment Company: Founded in 1954, Darr Equipment Co., and its subsidiary 54 Intralogistics, are a fourth-generation family-owned business providing best-in-class material handling and fleet management solutions. Headquartered in Irving, TX, Darr operates out of 11 locations serving industrial partners throughout Texas and Oklahoma.

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