NBC 5 Honored With Edward R. Murrow Award for Overall Excellence

NBC 5/KXAS, the local NBC affiliate in Dallas, has been honored with the prestigious Edward R. Murrow Award for Overall Excellence presented by the national Radio-Television News Directors Association. The recognition reflects NBC’s success in bringing North Texas viewers the news and information they find useful.

The award is in the large-market television category for the Texas- Oklahoma region; NBC 5 will now compete for national honors. NBC 5 continues to provide compelling content on TV and the internet to area residents.

In recent features like “Leave Me Alone,” NBC 5 explained how viewers could take action to avoid annoying telemarketers, alleviate spam, and stop receiving unsolicited promotional flyers. “Who Messed with Texas?” examined the state of the environment on the 20th anniversary of the state’s “Don’t Mess With Texas” anti-litter campaign.”

During “Decision 2006,” the station dedicated a portion of daily news coverage to national, state and local political races from Labor Day through Election Day. On election night, NBC 5 produced a three-hour, commercial-free webcast offering the latest poll results and political commentary, including live reports from all four Texas gubernatorial campaigns.

Accurate weather reporting is vital to area viewers. NBC 5 meteorologists constantly monitor the skies of North Texas with cutting edge technology ready to report any danger. Trained NBC 5 storm chasers were the first to confirm a deadly tornado on May 9, 2006 in Anna, Texas.

Technology is not limited to weather forecasting at NBC 5. Using advanced, wireless technology, NBC 5 reporters collect, report and deliver stories to viewers and internet users without ever having to physically visit the station’s studio facility. Reporters are field-based — uncovering and discussing stories from new scenes wherever they may be.

The Radio-Television News Directors Association (RTDNA) is the world’s largest professional organization devoted exclusively to electronic journalism. RTDNA represents local and network news professionals in broadcasting, cable and other electronic media in more than 30 countries.

NBC 5 / KXAS-TV / nbc5i.com and Telemundo 39 / KXTX-TV are the NBC owned and operated media centers serving the Dallas/Fort Worth Metroplex.

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