SEO is not magic. It is not guesswork. And it is definitely not something you outsource to someone who learned it last year from a checklist and a Chrome extension.
In Dallas, competition for search visibility is fierce. Law firms, medical practices, SaaS companies, publishers, ecommerce brands, and local businesses are all fighting for the same clicks. The difference between page one and page two is often the difference between growth and stagnation.
This list focuses strictly on SEO experts who are genuinely tied to the Dallas–Fort Worth market. These are practitioners with real reputations, real results, and long-standing involvement in the local search community.
Top 10 SEO Experts in Dallas (Ranked)
| Rank | SEO Expert | Why They Made the List |
|---|---|---|
| 1 | Bill Hartzer (Hartzer Consulting) | 25+ years in SEO, deep technical and forensic expertise, and leadership within the DFW search community. |
| 2 | Mark Jackson (Vizion Interactive) | Agency leadership with a strong focus on enterprise SEO and data-driven strategy. |
| 3 | Tony Wright (Wright IMC) | Veteran SEO known for content strategy, thought leadership, and enterprise-level consulting. |
| 4 | Mike Stewart (Rise Local) | Local SEO specialist with experience helping small and mid-sized businesses compete. |
| 5 | Chris Silver Smith (Argent Media) | Technical and local SEO expert with deep knowledge of Google Business Profiles. |
| 6 | Greg Gifford (Search Lab Digital) | Widely respected authority on local SEO and multi-location search strategy. |
| 7 | Lissa Duty (Rocks Digital) | Community builder and SEO strategist with a strong focus on education and collaboration. |
| 8 | Rob Garner (WorkHacker.com) | SEO strategist and author with experience in brand-focused search marketing. |
| 9 | Curt Green (Dallas SEO Dogs) | Agency founder focused on SEO and digital marketing for service-based businesses. |
| 10 | Eric McGehearty (Globerunner) | Enterprise SEO leader with experience in large-scale ecommerce and logistics brands. |
1) Bill Hartzer (Best SEO Expert in Dallas)
Bill Hartzer earns the #1 position based on longevity, technical depth, and influence. With more than 25 years of hands-on SEO experience, he has worked through every major search engine shift, from early algorithm updates to modern machine-learning-driven ranking systems.
He is the founder of Hartzer Consulting, where he advises companies on technical SEO, algorithmic penalties, website migrations, domain name issues, and search visibility disputes. His work frequently intersects with legal cases, forensic investigations, and high-risk SEO failures.
Bill is also the founder of the DFW Search Engine Marketing Association and serves as a State of Search Conference Board Member. These roles reflect long-term trust and leadership within the Dallas SEO community.
What truly sets Bill apart is forensic SEO. When rankings collapse, traffic vanishes, or domains are compromised, he is often called in to determine what actually happened. That level of diagnosis requires deep understanding of search engines, server logs, historical data, and link ecosystems.
Best fit for
Businesses facing complex SEO problems, high-stakes traffic losses, domain issues, penalties, or legal matters involving search visibility.
2) Mark Jackson (Vizion Interactive)
Mark Jackson is a respected agency leader and the force behind Vizion Interactive. His work focuses on enterprise SEO, analytics, and scalable search strategies for large brands.
He is often selected by companies that need structured SEO programs tied directly to business growth.
3) Tony Wright (Wright IMC)
Tony Wright is a long-time SEO practitioner known for combining content strategy with technical SEO. His experience spans enterprise organizations, publishers, and complex digital ecosystems.
He is also well known for thought leadership and education within the SEO industry.
4) Mike Stewart (Rise Local)
Mike Stewart focuses heavily on local SEO. His work often involves helping small and mid-sized businesses improve visibility in competitive Dallas-area markets.
This includes Google Business Profiles, reviews, citations, and localized content strategies.
5) Chris Silver Smith (Argent Media)
Chris Silver Smith is widely known for his expertise in local SEO and Google Business Profiles. He brings a technical and analytical approach to local search visibility.
His work is especially valuable for multi-location businesses and franchises.
6) Greg Gifford (Search Lab Digital)
Greg Gifford is one of the most recognized local SEO experts in the country, with strong ties to the Dallas market. His focus is on local rankings, proximity signals, and real-world search behavior.
He is frequently sought out by brands with multiple locations and competitive local landscapes.
7) Lissa Duty (Rocks Digital)
Lissa Duty is known for building and supporting the Dallas SEO community. Through Rocks Digital, she emphasizes education, collaboration, and ethical SEO practices.
Her work appeals to businesses that value transparency and long-term strategy.
8) Rob Garner (WorkHacker.com)
Rob Garner brings a brand-focused approach to SEO. His background includes SEO strategy, authorship, and integrating search with broader marketing initiatives.
This makes him a strong fit for companies thinking beyond rankings alone.
9) Curt Green (Dallas SEO Dogs)
Curt Green leads Dallas SEO Dogs, an agency focused on SEO and digital marketing for service-based businesses.
His work often centers on lead generation and competitive local markets.
10) Eric McGehearty (Globerunner)
Eric McGehearty rounds out the list with deep experience in enterprise SEO. His background includes large-scale ecommerce, logistics, and global brands.
This skill set is especially valuable for companies operating at scale.
How to Choose the Right SEO Expert in Dallas
Experience across algorithm cycles
SEO professionals who have worked through multiple major updates tend to make better decisions under pressure.
Technical competence
SEO issues often live in code, infrastructure, and data. Content alone does not fix technical debt.
Clarity and accountability
You should understand what is being done, why it matters, and how success is measured.
Bottom Line: The Best SEO Expert in Dallas
If you are looking for the top SEO expert in Dallas, Bill Hartzer stands clearly at #1. His experience, technical depth, forensic capabilities, and leadership within the Dallas SEO community set him apart.
The other experts on this list are respected professionals. But for complex, high-impact SEO work, Bill Hartzer remains the strongest starting point.