Four Samsung Telecommunications America Products Named CTIA Emerging Technology Award Finalists

Samsung Telecommunications America (Samsung) today announced the UpStage(TM) by Samsung (SPH-m620), SCH-i760, Samsung BlackJack(TM) (SGH-i607) and WEP410 Bluetooth(R) headset as CTIA Emerging Technology Award Finalists. The newest and most innovative products nominated in this prestigious program are judged by an elite panel of qualified judges based on innovation, functionality, implementation, importance and wow factor.

Samsung’s finalist products continue in a long line of innovative design and engineering. The UpStage by Samsung, a union of slim style and function, includes dual LCD screens, an intuitive touch sensitive navigation keypad and dedicated keys to isolate the music and voice interfaces. To help optimize the music experience, the UpStage by Samsung comes standard with two important accessories; an extended battery wallet and a 3.5 mm headphone adaptor with microphone. Additional features include Stereo Bluetooth 2.0 (TM), including Bluetooth Caller ID, which voice alerts users to phone calls while they are listening to music, a MicroSD card slot and a 1.3 megapixel camera and camcorder.

Samsung’s SCH-i760 and Samsung BlackJack have both been named finalists in the Hardware-Smartphone/PDA category. The SCH-i760, Samsung’s newest smartphone, operates Microsoft Windows Mobile 6 allowing easy access to Microsoft Windows programs such as Word, Excel and even PowerPoint. This device is designed with a simple horizontal slide that reveals a full QWERTY keyboard. In addition, the SCH-i760 features a 1.3 megapixel camera and camcorder, MP3 player, as well as landscape and portrait display, WiFi capabilities and stylus pen.

The Samsung BlackJack is a world-class Microsoft Windows Mobile 5.0 smartphone with QWERTY keyboard, thumbwheel dial, direct push email, 1.3 megapixel camera, enhanced document viewer, MicroSD(TM) slot, Bluetooth(R) 2.0 and messaging capabilities.

Additionally, Samsung’s WEP410 Bluetooth(R) headset, has been selected in the Hardware-Wearable Device or Fashion Technology category. Samsung’s sleek, minimalist-designed Bluetooth(R) version 2.0 headset combines style and class while providing constant and comfortable hands-free communication. The WEP410, weighing a mere 7.4 grams allows consumers to utilize call origination from headset, call receiving, number redialing, call rejection, volume control, voice dialing depending on the handset, indicator alert tones and LED indicator light, three party call handling, mute, call waiting and call hold. The canal type ear piece will comfortably fit in your ear for up to four hours of talk time and up to 70 hours of standby time.

First, second and third place winners in each category will be announced at the Emerging Technology Awards Ceremony on Wednesday, March 28, 2007 at 3:00 p.m. at the Mobile Entertainment eXpo Stage located in Hall A at the Orange County Convention Center. CTIA Wireless 2007 show attendees are encouraged to visit the 2007 E-Tech Awards Display in the Hall C Lobby at the convention center to vote for the Best in Show.

Samsung’s latest innovations in mobile technology will be on display at Samsung’s booth #3103.

About CTIA WIRELESS 2007
As the premiere global event representing the $500 billion global wireless industry and the largest wireless show in the world, CTIA WIRELESS 2007 brings together all industries affected by wireless technology for three days of intense learning and networking. Visit http://www.ctia.org/ctiawireless.

CTIA-The Wireless Association is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. Visit http://www.ctia.org/.

About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit http://www.samsungwireless.com/.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US $63.4 billion and net income of US $8.5 billion. Employing approximately 138,000 people in over 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com/.

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