The new DFW International Airport campaign is focused in several key strategic international cities and will be executed by an organization called “Visit DFW”. Visit DFW is a joint effort of the Dallas Convention and Visitors Bureau and the Fort Worth Convention and Visitors Bureau. Theis new DFW International Airport marketing initiative will include both consumer and trade advertising and promotion–and will be focused in the countries of Mexico, South America and in Asia.

To fund the campaign, DFW will invest as much as $5 million in the first 18 months of the program. The money spent is going to be tracked for cost effectiveness as the effort progresses. Mexico currently represents the largest international market for DFW International Airport and is a major opportunity for DFW International Airport to increase market share. In addition, the Asian and South American marketing efforts will target the countries of China, Japan, South Korea, Brazil, Argentina and Chile.

DFW International Airport and its massive effort to build the new International Terminal D and Skylink train under challenging economic and security conditions is highlighted in a new book entitled “The World Connected: DFW International Airport, Taking Flight Into the 21st Century.”

Written by local author Ginger Ebinger, the 272-page volume chronicles the planning, design and construction of DFW’s $2.8-billion Capital Development Program (CDP), the largest expansion in the Airport’s history which opened just four years after the 9/11 terrorist attacks and the resulting economic difficulties on the global aviation industry.

“The World Connected” also features an in-depth look at the rich history of aviation in North Texas stretching back to the early 1900s with stories and photographs of the area’s aviation pioneers, through the vision and creation of DFW International Airport. The book culminates with the most recent major milestones in DFW’s history: the resolution of the Wright Amendment debate and the partnership with Chesapeake Energy to drill for natural gas on the Airport’s 18,000 acres.

The book details many of the goals, design concepts and challenges facing the Airport’s developers and visionaries, from the beginning of construction in 1968 to other key points in history.

Additionally, the new book contains an entire section detailing each of the 37 works of art that comprise DFW’s bold and compelling $6-million Art Program, which includes works inside International Terminal D and all ten Skylink stations as well as the Nasher Sculpture Garden.

More than 18 months in the making, “The World Connected” was researched and developed with the assistance of the DFW Airport Public Affairs Department as well as the Communications team from the DFW Capital Development Program.

The book also contains hundreds of photographs collected from DFW’s Records Management Department, the Dallas Public Library’s Dallas History and Archives Division, the University of Texas at Arlington’s Special Collections Division and other archival sources.

The book retails for $39.95 and will be available via secure online purchase at http://www.celebratedfw.com/, as well as at the four Hudson Booksellers stores at DFW, located in the terminals at A16, B20, C24 and E13. The publisher independently financed the book through sponsor advertising and sales, and the Airport receives no money or royalties from sales of the book.